AnalystScope

META

Meta Platforms, Inc.

Meta continues to pair durable ad monetization with improving Reels and messaging economics, while AI investment and Reality Labs spend remain the main offsets.

Live company workspace

This page is the active working surface. It combines the latest price context, filing status, reported fundamentals, refreshed model-base statements, current valuation output, and the scenario workbench. The report page stays separate as the published archival report.

Latest note event: Upgraded
Current published rating: Buy
Open published report

How to read note event vs rating

Note event tells you what changed in the latest published note. Published rating shows the stance after that event.

Both were published Mar 20, 2026.

Current model signal

Hold

Confidence: Medium

Implied return: -1.6 downside

Fair value $618 vs. current $628 (-1.6 downside).

Model vs published view

Current model signal differs from the latest published analyst rating.

Live investment view

Base case stance: Hold with medium confidence as shares are currently being evaluated against an older daily scheduled quote of $628 versus $618 fair value, implying -1.6 downside. This workspace updates with the latest daily scheduled quote and reported inputs, while the published report remains a point-in-time note.

Price basis warning

Current price-dependent output is using a stale scheduled quote. Fair value, upside / downside, and the model signal are still shown, but they should be read with caution until a fresher daily scheduled quote refresh is available.

Current model signal

Hold

Latest note event

Upgraded

Published Mar 20, 2026

Current published rating

Buy

Published Mar 20, 2026

Model vs published view

Current model signal differs from the latest published analyst rating.

Daily scheduled refresh

Alpha Vantage GLOBAL_QUOTE

Latest daily scheduled quote is past the freshness window. Daily scheduled refresh as of Apr 10, 2026, 6:26 PM UTC. Fresh through Apr 11, 2026, 6:26 PM UTC.

Filing refreshed

4 filed Jun 3, 2026 | Reporting period Jun 1, 2026

Filing refreshed Jun 6, 2026, 6:27 AM UTC. Fresh through Jun 6, 2026, 6:27 PM UTC.

Open filing source

Fundamentals refreshed

SEC XBRL companyfacts API

Live SEC companyfacts currently cover revenue, operating margin, free cash flow, and net cash / net debt. Reporting period end 2025-12-31.

Fundamentals refreshed 6 Jun 2026, 06:27 UTC. Fresh through 6 Jun 2026, 18:27 UTC.

Current model signal

Hold

Confidence

Medium

Stale scheduled quote

$628

Fair value

$618

Upside / Downside

-1.6 downside

Top drivers

Ad monetization remains supported by improving recommendation systems and Reels engagement.

Messaging and broader AI tools continue to expand monetization opportunities beyond the core feed.

Top risks

AI and Reality Labs spending could stay elevated for longer than monetization supports.

Digital advertising demand remains sensitive to macro and regulatory shocks.

Sector / Industry

Communication Services

Internet Content & Information

Headquarters

Menlo Park, CA

Market Cap

$1.5T

Current / Fair Value

$628 / $618

Upside / Downside

-1.6 downside

Coverage snapshot

Report updated: Apr 10, 2026

Curated public preview analysis with live price, filing metadata, and reported fundamentals overlays. Full live filing ingestion is not yet enabled.

Coverage currently spans twenty-eight companies: MSFT, NVDA, AAPL, GOOGL, AMZN, META, AVGO, ORCL, AMD, NFLX, V, MA, WMT, PG, JNJ, ADBE, CSCO, TXN, COST, KO, HD, PEP, QCOM, INTU, MCD, ADP, ABT, and IBM.

Model-base financial summary

Current annual model-base range: FY2023 | FY2024 | FY2025

Revenue (Latest FY)

FY2025 | +18.0% vs prior FY

$170.2B

Operating Margin

+420 bps vs prior FY

41.7%

FCF (Latest FY)

36.1% margin | FY2025

$61.5B

Net Cash / (Debt)

Net cash positive

$41.8B

Key ratios

EV / NTM EBITDA

Sector 13.7x

18.2x

P / NTM EPS

Sector 21.5x

24.6x

ROIC

Sector 12.8%

29.4%

Rule of 40

Strong

59%

Base-case assumptions

These are AnalystScope's current base-case valuation inputs. The note under each number explains why that level is considered reasonable for this company; the sensitivity line shows how much fair value moves if that judgment is wrong.

Revenue CAGR (5Y)

12.0%

±1.0% => ±$18/sh

Why this level: This is AnalystScope's base-case growth assumption, not a guarantee. It sits below the latest FY model-base revenue pace (2025.0%), so the model does not extend current strength too far into the outer years. Current company context: Ad monetization remains supported by improving recommendation systems and Reels engagement.

Terminal Growth

3.0%

±0.5% => ±$14/sh

Why this level: This is AnalystScope's mature long-run growth assumption, not a perpetual hypergrowth claim. At 3.0%, it sits well below the 12.0% five-year revenue CAGR, so the model steps down from the explicit forecast period to a steadier long-run pace. For Meta Platforms, Inc., that means a durable franchise can keep compounding after year five without assuming today's faster growth profile lasts indefinitely.

WACC

8.8%

±0.5% => ∓$19/sh

Why this level: This is AnalystScope's base-case cost-of-capital judgment, not a precise CAPM output. It reflects the current rates backdrop, equity risk premium, and the company's balance-sheet posture. Net cash positive

Operating Margin (Year 5)

42.0%

±100 bps => ±$10/sh

Why this level: This is AnalystScope's base-case margin view, not a promise of straight-line expansion. It keeps year-five margins close to today's model-base operating margin (41.7%), which implies the current margin structure is broadly durable. Margin input normalizes Reality Labs investment intensity and quarter-specific AI infrastructure costs.

How to read the assumptions and sensitivities

These are base-case assumptions used to estimate fair value. They are reasonable model inputs, not reported facts.

Each sensitivity line shows the estimated fair-value-per-share change from a small move in that one input while the other inputs stay fixed.

bps means basis points. 100 bps equals 1.00 percentage point.

WACC sensitivity moves in the opposite direction because a higher discount rate lowers present value, while a lower discount rate raises it.

Scenario workbench

Analyst workbench

This is a private working layer, not the published AnalystScope base case or report view. It keeps the published base case as the anchor, applies bounded changes to the four core valuation inputs, and updates the fair-value estimate immediately.

Saved scenarios currently stay local to this browser for META. Base-case rationale remains in the assumptions section above. Scenario output now reprices the published valuation methods from projected operating anchors when those anchors are available, while keeping market-multiple and capital-structure assumptions anchored to the published AnalystScope framework.

Editable assumptions

Adjust the inputs within the displayed plausible range for this company. The workbench stays anchored to the published base case.

This is a bounded scenario tool, not a free-form spreadsheet. Values outside the displayed range snap back to the nearest allowed value when you leave the field.

Matches the published AnalystScope base case.

Revenue CAGR (5Y)

Published base case: 12.0% | ±1.0% => ±$18/sh

Allowed range: 6.0% to 18.0%

Terminal Growth

Published base case: 3.0% | ±0.5% => ±$14/sh

Allowed range: 1.5% to 4.5%

WACC

Published base case: 8.8% | ±0.5% => ∓$19/sh

Allowed range: 6.8% to 10.8%

Operating Margin (Year 5)

Published base case: 42.0% | ±100 bps => ±$10/sh

Allowed range: 34.0% to 50.0%

Private saved scenarios

Save up to 5 named scenarios for META. They never overwrite the published AnalystScope base case and remain clearly separate from public research.

Browser-local workspace0 / 5 saved

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Private scenario note

Keep a short thesis, main risk, or why this case differs from the published base case.

0 / 280

Notes stay local to this browser unless you sign in to the private workspace, and they never appear as published AnalystScope research.

No private scenarios saved yet. Make a change to the published base case, then save a named scenario here.

Published base case

Fair value

$618

Upside / Downside

-1.6 downside

Model signal

Hold

Published base-case output

Scenario output reprices the published DCF and multiple methods from projected year-5 revenue, margin, free cash flow, EBITDA, and EPS anchors. Market multiples and capital structure stay anchored to the published base framework.

Fair value

$618

$0/sh vs published base case

Upside / Downside

-1.6 downside

+0.0 pts vs published base case

Model signal

Hold

Unchanged versus the published base case.

Method movement inside the scenario

This breakdown shows what moved inside the published valuation framework when you edit the scenario. The published AnalystScope base case stays anchored, and any method without a clean projected anchor remains pinned to that framework.

Method rows below reflect the current edited scenario state, not just the saved scenario snapshots.

Influence tags are directional rather than exact attribution. They estimate which edited input is moving each method most by reverting one assumption at a time while the other edited inputs stay in place.

3 of 3 methods support model-native repricingModel-native bridge
MethodPublished baseEdited scenarioDeltaHow it moved / main drivers

DCF (Base)

DCF-style | 50% weight

$631$631$0/sh
Base-aligned

This method is supported by the model-native bridge and currently stays aligned with the published base case.

Edited inputs are largely offsetting each other, so this row stays close to the published base case.

NTM P/E Multiple

P/E-style | 30% weight

$615$615$0/sh
Base-aligned

This method is supported by the model-native bridge and currently stays aligned with the published base case.

Edited inputs are largely offsetting each other, so this row stays close to the published base case.

EV/EBITDA Cross-check

EV-based multiple | 20% weight

$590$590$0/sh
Base-aligned

This method is supported by the model-native bridge and currently stays aligned with the published base case.

Edited inputs are largely offsetting each other, so this row stays close to the published base case.

Weighted fair value

Published framework result | Published framework result

$618$618$0/sh
Base-aligned

Combines the published method framework using the current inputs, which still align with the base-case result.

Edited inputs are largely offsetting each other, so this row stays close to the published base case.

Published base case vs private scenarios

Compare the published AnalystScope base case against your saved private scenarios in one view. Saved scenarios remain local to this browser, and the table below reflects saved snapshots rather than any unsaved edits currently sitting in the editor.

Fair-value comparisons use the same workbench recalculation path as the editor above.

Published base case stays pinned as the anchor row.

ScenarioRevenue CAGR (5Y)Terminal GrowthWACCOp. Margin (Y5)Fair ValueUpside / DownsideModel SignalDelta vs BaseAction

AnalystScope base case

Published

Official AnalystScope anchor row.

12.0%3.0%8.8%42.0%

$618

-1.6 downside

Hold

Published anchor

Model-base financial statements

AnalystScope annual model-base statements in USD across FY2023 | FY2024 | FY2025.

Income statement

Line itemFY2023FY2024FY2025
Revenue$124.8B$144.2B$170.2B
Gross Profit$100.1B$116.9B$138.9B
Operating Income$40.1B$54.1B$71.0B
EBITDA$46.3B$61.5B$79.9B
Net Income$34.9B$45.4B$58.2B

Balance sheet

Line itemFY2023FY2024FY2025
Cash & Investments$61.4B$67.2B$70.0B
Total Debt$28.9B$28.4B$28.2B
Net Cash / (Debt)$32.5B$38.8B$41.8B
Total Assets$229.0B$251.0B$276.0B
Total Liabilities$74.8B$81.5B$91.0B
Shareholders' Equity$154.2B$169.5B$185.0B

Cash flow

Line itemFY2023FY2024FY2025
Operating Cash Flow$48.4B$58.1B$70.5B
Depreciation & Amortization$6.2B$7.4B$8.9B
Capital Expenditures($6.7B)($7.1B)($9.0B)
Free Cash Flow$41.7B$51.0B$61.5B

Model base vs reported fundamentals

Side-by-side view of the latest live reported fundamentals versus the current AnalystScope model base used in public valuation and thesis work.

Reported numbers show the latest company print. Model base is the comparable operating base AnalystScope uses for valuation work, which can include standardization, conservative balance-sheet treatment, working-capital cleanup, and through-cycle adjustments when current reported figures do not look durable.

Reported fundamentals source

SEC XBRL companyfacts API

Live SEC companyfacts currently cover revenue, operating margin, free cash flow, and net cash / net debt. Reporting period end 2025-12-31.

Fundamentals refreshed 6 Jun 2026, 06:27 UTC. Fresh through 6 Jun 2026, 18:27 UTC.

Model-base impact on the thesis

For Meta, normalization reduces advertising-cycle and investment noise, which keeps the thesis anchored to durable cash generation rather than quarter-to-quarter margin swings.

Model-base diagnostics

Latest model base FY2025 versus the current live reported snapshot where available.

Income statement

Revenue

FY2025 $170.2B vs reported TTM $201.0B (-15.3%)

Operating margin

FY2025 41.7% vs reported 41.4% (+0.3 pts)

Cash flow

Free cash flow

FY2025 $61.5B vs reported TTM $46.1B (+33.4%)

FCF margin

FY2025 36.1% vs reported 22.9% (+13.2 pts)

Balance sheet

Net cash / (debt)

FY2025 Net cash $41.8B vs reported Net debt $35.3B

MetricLive reportedStatusModel baseStatus
Revenue (TTM)$201.0BLive reported$170.2B

+18.0% YoY

Adjustment: Model revenue smooths advertising seasonality and changes in ad load measurement.

Model base
Operating Margin41.4%Live reported41.7%

+420 bps YoY

Adjustment: Margin input normalizes Reality Labs investment intensity and quarter-specific AI infrastructure costs.

Model base
FCF (TTM)$46.1BLive reported$61.5B

36.1% margin

Adjustment: FCF input cleans up capex timing and working-capital noise around infrastructure scaling.

Model base
Net Cash / (Debt)($35.3B)Live reported$41.8B

Net cash positive

Adjustment: Balance-sheet treatment keeps a conservative net-cash view after reserves and lease obligations.

Model base

Reported vs durable model base

How to read this

Reported = the latest company-reported figure. Model base = AnalystScope's comparable operating base used for valuation and thesis work. It may include standardization, conservative balance-sheet treatment, working-capital cleanup, and through-cycle adjustments when current reported numbers do not look durable.

This is an analyst model base, not a claim of perfect adjusted truth. Larger gaps can reflect deliberate cyclical or base-case adjustments, not just light accounting cleanup.

Why the model base differs

For Meta, normalization reduces advertising-cycle and investment noise, which keeps the thesis anchored to durable cash generation rather than quarter-to-quarter margin swings.

Rows are sorted by largest comparable adjustment first.

MetricModel baseLive reportedVariance vs reportedAdjustment sizeWhy lower / higher?

Net Cash / (Debt)

$41.8B

FY2025 model base

($35.3B)

Live reported balance sheet

+$77.1B / +38% of revenueLarge analyst adjustmentModel base is less conservative than the live reported balance-sheet figure because the latest reported balance does not appear fully representative. It keeps a conservative net-cash view after reserves and lease obligations.

FCF (TTM)

$61.5B

FY2025 model base

$46.1B

Live reported TTM

+$15.4B / +33%Large analyst adjustmentModel base is higher than live reported because the model does not assume the latest cash-flow drag is fully durable. It cleans up capex timing and working-capital noise around infrastructure scaling.

Revenue (TTM)

$170.2B

FY2025 model base

$201.0B

Live reported TTM

-$30.8B / -15%Moderate adjustmentModel base is lower than live reported because the thesis does not carry the current revenue run-rate straight into the durable operating base. It smooths advertising seasonality and changes in ad load measurement.

Operating Margin

41.7%

FY2025 model base

41.4%

Live reported margin

+0.3 ptsClose to reportedModel base is higher than live reported because the model does not assume the latest reported margin pressure is the durable earnings base. It normalizes Reality Labs investment intensity and quarter-specific AI infrastructure costs.

Financial diagnostics

Compact model-base diagnostics for analyst triage, highlighting where the durable valuation base is diverging most clearly from the latest reported picture.

Adjustment focus

Large analyst adjustment

Balance sheet | Net Cash / (Debt) | +$77.1B / +38% of revenue

Revenue momentum

Stable

+18.0% latest 1Y growth

vs +15.5% prior 1Y

Operating margin trend

Improving

41.7% latest margin

+420 bps vs prior FY

FCF margin trend

Stable

36.1% latest FCF margin

+77 bps vs prior FY

Balance-sheet posture

Stable

Net cash 24.6% of revenue

vs Net cash 26.9% of revenue prior FY

Thesis scorecard

Qualitative scorecard of the main thesis dimensions behind the current investment view.

Growth

Strong

Core ad demand, Reels monetization, and messaging tools still support healthy growth.

Profitability

Strong

Core platform economics remain very strong despite heavy AI and Reality Labs investment.

Balance sheet

Strong

Net cash and cash generation provide flexibility to sustain the current investment cycle.

Valuation

Moderate

The setup still offers upside, but quality and AI optionality are no longer inexpensive.

Execution / Resilience

Moderate

Execution remains strong, though regulatory and platform-policy risk still matter.

Key drivers

Ad monetization remains supported by improving recommendation systems and Reels engagement.

Messaging and broader AI tools continue to expand monetization opportunities beyond the core feed.

Very strong cash generation supports a sustained AI capex cycle without stressing the balance sheet.

Key risks

AI and Reality Labs spending could stay elevated for longer than monetization supports.

Digital advertising demand remains sensitive to macro and regulatory shocks.

Policy or antitrust pressure could limit monetization flexibility across the platform set.

What would change our view

Faster ad conversion from AI products would improve conviction in the current upside case.

A more durable rise in Reality Labs losses without monetization progress would pressure the view.

Evidence of softer engagement monetization would likely reduce confidence in the base case.

Near-term catalysts

Ad pricing and engagement trends remain the nearest catalyst for estimate revisions.

Margin commentary around AI infrastructure and Reality Labs spend can move fair value quickly.

Updates on business messaging and AI agent monetization could improve sentiment on incremental upside.

What we are watching

Whether AI-driven ad efficiency gains remain durable as the investment cycle matures.

How quickly messaging and generative AI tools translate into meaningful revenue contributions.

Any change in regulatory posture that could affect platform economics or capital intensity.

Coverage metadata

How to read note event vs rating

Note event tells you what changed in the latest published note. Published rating shows the stance after that event.

Both were published Mar 20, 2026.

Report updated

Mar 20, 2026

Coverage status

Active coverage

Latest note event

Upgraded

Mar 20, 2026

Current published rating

Buy

Mar 20, 2026

Analyst note

Current work is focused on AI monetization durability, ad efficiency gains, and the payback period on infrastructure spend.

Model vs published view

Current model signal differs from the latest published analyst rating.

Coverage timeline

Timeline events show published note events and the rating that followed each event. The current model signal is shown separately above.

Mar 20, 2026

UpgradedBuy

Upgraded to Buy as ad efficiency gains and AI monetization improved the fair value range.

Jan 30, 2026

ReiteratedHold

Maintained Hold while monetization improved but investment intensity stayed elevated.

Dec 16, 2025

NewHold

Initiated with a Hold stance given strong core economics but elevated spend uncertainty.

Bull / Base / Bear scenarios

Bull case

$706

Normalized support: Growth, margin, and cash-flow trends are mixed versus the upside case.

Base case

$618

Normalized support: Current margin, cash-generation, and balance-sheet profile support the base case.

Bear case

$480

Downside protection: Cash generation and balance-sheet support remain supportive in the bear case.

Why this rating

The stock is currently being evaluated against $628 versus a base-case fair value of $618, implying -1.6 downside. That supports a Hold rating with Medium confidence under the current model.

Stale scheduled quote

$628

Fair value

$618

Upside / Downside

-1.6 downside

Model signal / Confidence

Hold / Medium

Confidence framing

Method agreement / dispersion

Valuation methods are tightly grouped, with implied values ranging from $590 to $631.

Margin strength

Operating margin is 41.7%, with +420 bps vs prior FY.

Balance sheet position

Balance sheet positioning remains net cash positive at $41.8B, with net cash positive.

Valuation methods

MethodImplied ValueWeight
DCF (Base)$63150%
NTM P/E Multiple$61530%
EV/EBITDA Cross-check$59020%

Buy / Hold / Sell output

Current model recommendation

Hold

Price: $628

Fair value: $618

Implied upside / downside: -1.6 downside

Current published rating: Buy on Mar 20, 2026

Model vs published view

Current model signal differs from the latest published analyst rating.

The displayed rating is anchored to the base-case fair value. Buy is assigned at 8% or greater implied upside, Hold between -10% and +8%, and Sell at -10% or worse, with borderline calls cross-checked against normalized operating, cash-generation, and balance-sheet support. Confidence reflects valuation dispersion, operating margin profile, and balance-sheet strength.

What changed section

2026-03-20

Raised ad monetization assumptions after stronger Reels checks

Impact: +1.8% base case

2026-03-13

Lifted AI infrastructure spend in outer years

Impact: -0.7% DCF fair value

2026-03-06

Improved messaging monetization contribution

Impact: +0.6% EPS outlook