AAPL
Apple Inc.
Information Technology / Consumer Electronics / Cupertino, CA
AnalystScope signal
Sell
Scheduled quote
$327
Base fair value
$212
Bear / base / bull
$185 / $212 / $235
Upside / downside
-35.1 downside
Confidence
Medium
Research updated Mar 15, 2026
Daily scheduled refresh as of Jul 21, 2026, 6:05 AM UTC. Fresh through Jul 22, 2026, 6:05 AM UTC.
Informational research only. Not personalized investment advice.
Model vs published view
Current model signal differs from the latest published analyst rating.
Live current-price moves may be widening the gap versus the latest published view.
Investment summary
Current view and thesis
Apple remains a premium ecosystem franchise with resilient installed-base monetization, though near-term device cycles and regulatory scrutiny keep upside more balanced.
Fair value $212 vs. current $327 (-35.1 downside). Current base fair value is $212 versus $327, implying -35.1 downside.
Key drivers
Services mix and installed-base monetization continue to support cash generation quality.
Brand strength and customer retention still provide a premium margin structure.
Capital returns remain an important part of the valuation floor.
Key risks
A slower replacement cycle can weigh on revenue growth for longer than the market expects.
Regulatory changes around platform economics could pressure higher-margin services revenue.
Hardware innovation cycles may prove less catalytic than prior product refresh periods.
What would change the view
A stronger services growth trajectory would improve our view on the earnings mix.
A materially weaker device cycle would lower confidence in the current base case.
Clearer evidence of a new product-led demand cycle would shift the rating more positively.
Valuation
Price, range, and method support
Base case $212 / -35.1 downside / medium confidence
Price vs fair value
-35.1%
Model-implied return
Scheduled quote
$327
Fair value
$212
Valuation method stack
Weighted fair value $212
Published method weights
DCF (Base)
$210 | 45%
NTM P/E Multiple
$218 | 35%
EV/EBITDA Cross-check
$205 | 20%
| Case / method | Value | Weight / support |
|---|---|---|
| DCF (Base) | $210 | 45% |
| NTM P/E Multiple | $218 | 35% |
| EV/EBITDA Cross-check | $205 | 20% |
| Bear case | $185 | Mixed |
| Base case | $212 | Mixed |
| Bull case | $235 | Mixed |
Fundamental analysis
Reported evidence and normalized model base
Normalized annual basis: FY2025
Normalized figures are AnalystScope's annual valuation model base.
| Normalized metric | Latest value | Growth / margin context |
|---|---|---|
| Revenue | $391.2B | +2.0% YoY |
| Operating income | $122.8B | 31.4% margin |
| Net income | $99.4B | EPS proxy $7.06 |
| Free cash flow | $99.8B | 25.5% margin |
| EBITDA | $134.9B | 34.5% margin |
| Net cash / (debt) | -$58.2B | -14.9% of revenue |
| Metric | Reported | AnalystScope normalized | Basis note |
|---|---|---|---|
| Revenue (TTM) | $416.2B | $391.2B | Model revenue smooths hardware cycle timing and leans on a steadier installed-base monetization view. |
| Operating Margin | 32.0% | 31.4% | Margin input normalizes product-mix noise and avoids overreacting to quarter-specific launch costs. |
| FCF (TTM) | $98.8B | $99.8B | FCF input strips temporary working-capital and supplier-payment timing effects. |
| Net Cash / (Debt) | ($37.1B) | ($58.2B) | Balance-sheet treatment reflects cash generation strength while retaining a conservative debt view. |
Fundamental snapshot
FY2025
Normalized annual model base
Revenue
+2.0% YoY
$391.2B
Op. margin
+0.9% pts
31.4%
FCF margin
+0.2% pts
25.5%
Revenue + margin trend
Annual normalized model-base history.
Revenue
Operating margin
AnalystScope annual model-base statements in USD across FY2023 | FY2024 | FY2025.
Income statement
| Line item | FY2023 | FY2024 | FY2025 |
|---|---|---|---|
| Revenue | $383.3B | $383.5B | $391.2B |
| Gross Profit | $169.0B | $172.6B | $178.0B |
| Operating Income | $115.4B | $117.0B | $122.8B |
| EBITDA | $126.9B | $128.5B | $134.9B |
| Net Income | $95.8B | $96.3B | $99.4B |
Balance sheet
| Line item | FY2023 | FY2024 | FY2025 |
|---|---|---|---|
| Cash & Investments | $61.2B | $63.5B | $67.0B |
| Total Debt | $116.7B | $121.7B | $125.2B |
| Net Cash / (Debt) | ($55.5B) | ($58.2B) | ($58.2B) |
| Total Assets | $352.0B | $360.0B | $370.0B |
| Total Liabilities | $289.9B | $299.0B | $309.7B |
| Shareholders' Equity | $62.1B | $61.0B | $60.3B |
Cash flow
| Line item | FY2023 | FY2024 | FY2025 |
|---|---|---|---|
| Operating Cash Flow | $111.9B | $112.4B | $115.4B |
| Depreciation & Amortization | $11.5B | $11.5B | $12.1B |
| Capital Expenditures | ($15.7B) | ($15.3B) | ($15.6B) |
| Free Cash Flow | $96.2B | $97.1B | $99.8B |
Model assumptions
Base-case inputs and sensitivity
Published AnalystScope assumptions; private edits do not change this base case.
Revenue CAGR (5Y)
5.0%
±0.5% => ±$9/sh
Why this level: This is AnalystScope's base-case growth assumption, not a guarantee. It sits below the latest FY model-base revenue pace (2025.0%), so the model does not extend current strength too far into the outer years. Current company context: Services mix and installed-base monetization continue to support cash generation quality.
Terminal Growth
2.5%
±0.5% => ±$12/sh
Why this level: This is AnalystScope's mature long-run growth assumption, not a perpetual hypergrowth claim. At 2.5%, it sits well below the 5.0% five-year revenue CAGR, so the model steps down from the explicit forecast period to a steadier long-run pace. For Apple Inc., that means a durable franchise can keep compounding after year five without assuming today's faster growth profile lasts indefinitely.
WACC
8.0%
±0.5% => ∓$14/sh
Why this level: This is AnalystScope's base-case cost-of-capital judgment, not a precise CAPM output. It reflects the current rates backdrop, equity risk premium, and the company's balance-sheet posture. Capital returns remain a priority
Operating Margin (Year 5)
31.0%
±100 bps => ±$7/sh
Why this level: This is AnalystScope's base-case margin view, not a promise of straight-line expansion. It keeps year-five margins close to today's model-base operating margin (31.4%), which implies the current margin structure is broadly durable. Margin input normalizes product-mix noise and avoids overreacting to quarter-specific launch costs.
Sensitivity drivers
Revenue CAGR (5Y)
5.0%
±0.5% => ±$9/sh
Terminal Growth
2.5%
±0.5% => ±$12/sh
WACC
8.0%
±0.5% => ∓$14/sh
Operating Margin (Year 5)
31.0%
±100 bps => ±$7/sh
Confidence
Medium
Method outputs are tightly grouped at +6.1% dispersion.
Why the model view could be wrong
A slower replacement cycle can weigh on revenue growth for longer than the market expects.
Regulatory changes around platform economics could pressure higher-margin services revenue.
Hardware innovation cycles may prove less catalytic than prior product refresh periods.
Private analysis
Test your own assumptions in Scenario Builder
Private scenarios remain separate from AnalystScope's published base case.
Private workspace
Scenario Builder
Private scenario sandbox
This is a private modelling layer, not the public AnalystScope base case or printable snapshot. It keeps the public base case as the anchor, applies bounded changes to the four core valuation inputs, and updates your scenario fair-value estimate immediately.
Saved scenarios currently stay local to this browser for AAPL. Base-case rationale remains in the public assumptions section above. Your scenario output reprices the published valuation methods from projected operating anchors when those anchors are available, while keeping market-multiple and capital-structure assumptions anchored to the AnalystScope framework.
Editable assumptions
Adjust your scenario inputs within the displayed plausible range for this company. The workbench stays anchored to the public AnalystScope base case.
This is a bounded scenario tool, not a free-form spreadsheet. Values outside the displayed range snap back to the nearest allowed value when you leave the field.
Matches the published AnalystScope base case.
Revenue CAGR (5Y)
Public AnalystScope base case: 5.0% | ±0.5% => ±$9/sh
Allowed range: 0.0% to 11.0%
Terminal Growth
Public AnalystScope base case: 2.5% | ±0.5% => ±$12/sh
Allowed range: 1.0% to 4.0%
WACC
Public AnalystScope base case: 8.0% | ±0.5% => ∓$14/sh
Allowed range: 6.0% to 10.0%
Operating Margin (Year 5)
Public AnalystScope base case: 31.0% | ±100 bps => ±$7/sh
Allowed range: 23.0% to 39.0%
Saved private scenarios
Save up to 5 named scenarios for AAPL. These are your scenarios: they never overwrite the public AnalystScope base case and remain clearly separate from public research.
Checking private workspace session...
Private scenario note
Keep a short thesis, main risk, or why this case differs from the published base case.
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Notes stay local to this browser unless you sign in to the private workspace, and they never appear as published AnalystScope research.
No private scenarios saved yet. Make a change to the published base case, then save a named scenario here.
Published base case
Fair value
$212
Upside / Downside
-35.1 downside
Model signal
Sell
Published base-case output
Scenario output reprices the published DCF and multiple methods from projected year-5 revenue, margin, free cash flow, EBITDA, and EPS anchors. Market multiples and capital structure stay anchored to the published base framework.
Fair value
$212
$0/sh vs published base case
Upside / Downside
-35.1 downside
+0.0 pts vs published base case
Model signal
Sell
Unchanged versus the published base case.
Method movement inside the scenario
This breakdown shows what moved inside the published valuation framework when you edit the scenario. The published AnalystScope base case stays anchored, and any method without a clean projected anchor remains pinned to that framework.
Method rows below reflect the current edited scenario state, not just the saved scenario snapshots.
Influence tags are directional rather than exact attribution. They estimate which edited input is moving each method most by reverting one assumption at a time while the other edited inputs stay in place.
| Method | Published base | Edited scenario | Delta | How it moved / main drivers |
|---|---|---|---|---|
DCF (Base) DCF-style | 45% weight | $210 | $210 | $0/sh | Base-aligned This method is supported by the model-native bridge and currently stays aligned with the published base case. Edited inputs are largely offsetting each other, so this row stays close to the published base case. |
NTM P/E Multiple P/E-style | 35% weight | $218 | $218 | $0/sh | Base-aligned This method is supported by the model-native bridge and currently stays aligned with the published base case. Edited inputs are largely offsetting each other, so this row stays close to the published base case. |
EV/EBITDA Cross-check EV-based multiple | 20% weight | $205 | $205 | $0/sh | Base-aligned This method is supported by the model-native bridge and currently stays aligned with the published base case. Edited inputs are largely offsetting each other, so this row stays close to the published base case. |
Weighted fair value Published framework result | Published framework result | $212 | $212 | -$0/sh | Moved Combines the repriced method outputs using the published AnalystScope weights. No single edited assumption is dominating this move in a material way. |
Published base case vs private scenarios
Compare the published AnalystScope base case against your saved private scenarios in one view. Saved scenarios remain local to this browser, and the table below reflects saved snapshots rather than any unsaved edits currently sitting in the editor.
Fair-value comparisons use the same workbench recalculation path as the editor above.
Published base case stays pinned as the anchor row.
| Scenario | Revenue CAGR (5Y) | Terminal Growth | WACC | Op. Margin (Y5) | Fair Value | Upside / Downside | Model Signal | Delta vs Base | Action |
|---|---|---|---|---|---|---|---|---|---|
AnalystScope base case PublishedOfficial AnalystScope anchor row. | 5.0% | 2.5% | 8.0% | 31.0% | $212 | -35.1 downside | Sell | Published anchor |
Supporting research
Quality, normalization, and monitoring evidence
Annual model base: FY2023 | FY2024 | FY2025
Thesis scorecard
Growth
ModerateGrowth is steadier than exceptional and still tied to hardware cycle timing.
Profitability
StrongServices mix and premium positioning support strong margins.
Balance sheet
ModerateNet debt reflects capital returns, though cash generation remains very strong.
Valuation
ModerateThe franchise deserves a premium, but upside remains relatively balanced.
Execution / Resilience
StrongThe ecosystem and installed base continue to anchor resilience.
Current source status
Quote: Daily scheduled refresh as of Jul 21, 2026, 6:05 AM UTC. Fresh through Jul 22, 2026, 6:05 AM UTC.
Reported fundamentals: Fundamentals refreshed 21 Jul 2026, 00:39 UTC. Fresh through 21 Jul 2026, 12:39 UTC.
Latest filing: 4 filed Jun 17, 2026 | Reporting period Jun 15, 2026. Filing refreshed Jul 21, 2026, 12:39 AM UTC. Fresh through Jul 21, 2026, 12:39 PM UTC.
Annual model-base income-statement, cash-flow, and balance-sheet metrics, plus cross-statement quality relationships with compact prior-FY direction cues, derived from the curated statement backbone.
Basis: FY2023 | FY2024 | FY2025. Live reported fundamentals remain available in the reconciliation section.
Operating and cash-flow trends
Revenue growth (1Y)
+2.0%
Gross margin
45.5%
Operating margin
31.4%
Operating margin change vs prior FY
+0.9 pts
EBITDA margin
34.5%
EBITDA margin change vs prior FY
+1.0 pts
Operating income growth (1Y)
+5.0%
Net margin
25.4%
FCF margin
25.5%
FCF margin change vs prior FY
+0.2 pts
FCF growth (1Y)
+2.8%
Balance sheet quality
Cash & investments
$67.0B
Total debt
$125.2B
Net cash / (debt)
Net debt $58.2B
Net cash / (debt) as % of revenue
Net debt 14.9% of revenue
Liabilities / assets
vs FY2024 (+0.6 pts)
83.7%
Cross-statement quality
Gross-to-operating spread
14.1 pts
Operating cash flow / net income
vs FY2024 (-0.0x)
1.2x
Operating cash flow / EBITDA
vs FY2024 (-0.0x)
0.9x
Free cash flow / net income
vs FY2024 (-0.0x)
1.0x
CapEx as % of revenue
vs FY2024 (-0.0 pts)
4.0%
CapEx as % of operating cash flow
vs FY2024 (-0.1 pts)
13.5%
CapEx / D&A
vs FY2024 (-0.0x)
1.3x
Cash & investments / total debt
vs FY2024 (+0.0x)
0.5x
Shareholders' equity as % of revenue
15.4%
Asset turnover
vs FY2024 (-0.0x)
1.1x
Compact model-base diagnostics for analyst triage, highlighting where the durable valuation base is diverging most clearly from the latest reported picture.
Revenue momentum
Stable+2.0% latest 1Y growth
vs +0.1% prior 1Y
Operating margin trend
Stable31.4% latest margin
+88 bps vs prior FY
FCF margin trend
Stable25.5% latest FCF margin
+19 bps vs prior FY
Balance-sheet posture
StableNet debt 14.9% of revenue
vs Net debt 15.2% of revenue prior FY
How to read this
Reported = the latest company-reported figure. Model base = AnalystScope's comparable operating base used for valuation and thesis work. It may include standardization, conservative balance-sheet treatment, working-capital cleanup, and through-cycle adjustments when current reported numbers do not look durable.
This is an analyst model base, not a claim of perfect adjusted truth. Larger gaps can reflect deliberate cyclical or base-case adjustments, not just light accounting cleanup.
Why the model base differs
The Apple normalization approach smooths cycle volatility and places more emphasis on durable ecosystem cash generation than on any single reported hardware quarter.
Rows are sorted by largest comparable adjustment first.
| Metric | Model base | Live reported | Variance vs reported | Adjustment size | Why lower / higher? |
|---|---|---|---|---|---|
Revenue (TTM) | $391.2B FY2025 model base | $416.2B Live reported TTM | -$25.0B / -6% | Close to reported | Model base is lower than live reported because the thesis does not carry the current revenue run-rate straight into the durable operating base. It smooths hardware cycle timing and leans on a steadier installed-base monetization view. |
Net Cash / (Debt) | ($58.2B) FY2025 model base | ($37.1B) Live reported balance sheet | -$21.1B / -5% of revenue | Moderate adjustment | Model base is more conservative than the live reported balance-sheet figure. It reflects cash generation strength while retaining a conservative debt view. |
FCF (TTM) | $99.8B FY2025 model base | $98.8B Live reported TTM | +$1.0B / +1% | Close to reported | Model base is higher than live reported because the model does not assume the latest cash-flow drag is fully durable. It strips temporary working-capital and supplier-payment timing effects. |
Operating Margin | 31.4% FY2025 model base | 32.0% Live reported margin | -0.6 pts | Close to reported | Model base is lower than live reported because current margin strength is not being treated as a permanent through-cycle outcome. It normalizes product-mix noise and avoids overreacting to quarter-specific launch costs. |
Near-term catalysts
Upcoming device-cycle checks and services momentum remain the main near-term catalysts.
Capital return updates can matter meaningfully for the downside floor in a balanced rating setup.
Any new product or ecosystem adoption signal could influence the market's growth narrative.
What we are watching
Whether services growth can continue to offset a slower hardware replacement cycle.
How regulators shape platform economics around higher-margin ecosystem revenue streams.
Any evidence that customer upgrade intent is improving ahead of the next major cycle.
| Date | Event | Published rating | Note |
|---|---|---|---|
| Mar 15, 2026 | Reiterated | Hold | Maintained Hold as services resilience offset a still-balanced device outlook. |
| Jan 22, 2026 | Reiterated | Hold | Kept Hold with upside and regulatory risk still broadly balanced. |
| Dec 8, 2025 | New | Hold | Initiated coverage with a balanced stance on franchise quality versus valuation. |