Curated Comparison
Coca-Cola vs Pepsi Valuation & Fundamental Comparison.
Two large-cap staples compounders with different exposure to beverages, snacks, global scale, margin structure, and defensive growth quality.
This page compares current AnalystScope model output, normalized fundamentals, valuation assumptions, and published research context for Coca-Cola and Pepsi. It is model-based research for informational purposes only, not personalized financial advice.
KO vs PEPFair value comparisonNormalized annual model baseCurated research pair
Pair valuation snapshot
Price, fair value, and model signal side by side.
Uses current AnalystScope company outputs.
Normalized fundamentals visual
Scale, margin, and balance-sheet comparison.
Latest annual normalized model-base metrics.
Revenue
KO: $48.2B / PEP: $94.5B
Op. margin
KO: 29.9% / PEP: 14.2%
FCF margin
KO: 24.9% / PEP: 9.3%
Net cash / debt
KO: -$25.5B / PEP: -$35.3B
KO
The Coca-Cola Company
Consumer Staples | Beverages
HoldCoca-Cola remains a durable defensive compounder with strong brand economics, but the current valuation spread still looks closer to Hold than to a high-conviction rerating case.
PEP
PepsiCo, Inc.
Consumer Staples | Beverages / Snacks
BuyPepsiCo remains a defensive cash compounder with broad category strength, but the current setup still reads as Hold rather than a wide-gap upside opportunity.
Fundamental snapshot
FY2025
Normalized annual model base
Fundamental snapshot
FY2025
Normalized annual model base
Research angle
Coca-Cola vs Pepsi valuation
The comparison is designed around investment-research questions rather than a simple ticker table: where the model signal differs, which assumptions matter, what the normalized financial profile says, and what risks could change the view.
Published research context
The Coca-Cola Company latest note: Started coverage with a Hold view on defensive quality and a still-contained fair-value spread.
PepsiCo, Inc. latest note: Started coverage with a Hold view on durable category breadth and a still-contained spread to fair value.
Valuation and current model signal
Current model signal, fair value, upside / downside, and published-rating context from the same company workspace outputs used across AnalystScope.
| Metric | The Coca-Cola Company | PepsiCo, Inc. |
|---|
Current model signal | Hold (Medium confidence) | Buy (Medium confidence) |
Fair value | $82 | $166 |
Current price | $81 | $146 |
Upside / downside Price-dependent and shown with the same quote-basis controls used across AnalystScope. | +0.8 upside | +13.4 upside |
Latest published rating | Hold on Apr 9, 2026 | Hold on Apr 10, 2026 |
Latest note event | New on Apr 9, 2026 | New on Apr 10, 2026 |
Business profile, growth, and profitability
Operating profile and model-base trend metrics that help frame whether valuation differences are supported by fundamentals.
| Metric | The Coca-Cola Company | PepsiCo, Inc. |
|---|
Sector / industry | Consumer Staples | Beverages | Consumer Staples | Beverages / Snacks |
Market cap | $333B | $213B |
Revenue growth (1Y) | +2.3% | +2.7% |
Operating margin | 29.9% | 14.2% |
FCF margin | 24.9% | 9.3% |
Net cash / (debt) | ($25.5B) | ($35.3B) |
Normalized fundamentals (FY2025 / FY2025)
Latest normalized annual model-base lines. These are intended to support like-for-like fundamental comparison, not to replace reported filings.
| Metric | The Coca-Cola Company | PepsiCo, Inc. |
|---|
Revenue | $48.2B | $94.5B |
Operating income | $14.4B | $13.4B |
Free cash flow | $12.0B | $8.8B |
Net cash / (debt) | -$25.5B | -$35.3B |
Valuation assumptions
Base-case assumptions and sensitivity language used inside the current AnalystScope valuation framework.
| Metric | The Coca-Cola Company | PepsiCo, Inc. |
|---|
Revenue CAGR (5Y) | 4.0% | +/- 1.0% => +/-$3/sh | 4.5% | +/- 1.0% => +/-$4/sh |
Terminal Growth | 2.5% | +/- 0.5% => +/-$2/sh | 2.5% | +/- 0.5% => +/-$3/sh |
WACC | 7.8% | +/- 0.5% => -$4/sh | 7.9% | +/- 0.5% => -$5/sh |
Operating Margin (Year 5) | 30.2% | +/- 100 bps => +/-$3/sh | 14.8% | +/- 100 bps => +/-$4/sh |
KO key risks
What could pressure the view
FX, commodity, or bottler timing can still make reported figures look better or worse than the durable base.
The current premium multiple leaves less room for disappointment than a cheaper staples setup would.
If pricing power weakens while volume stays soft, the current margin confidence could erode.
PEP key risks
What could pressure the view
Consumer pushback on pricing or softer volume could pressure the base more than the current assumptions allow.
Commodity and FX swings can distort reported margins and sentiment around the durable base.
Leverage leaves less room for disappointment than a stronger balance-sheet staple would.
Important context
AnalystScope fair value estimates, model signals, and upside / downside figures are model-based research outputs. They can change as scheduled quotes, filings, fundamentals, assumptions, and published views update. This comparison is informational and educational; it is not personalized investment advice.